California Consumer Privacy Act (CCPA) Notice

This California Consumer Privacy Act (CCPA) Notice explains how rx.co (“we,” “us,” or “rx.co”) collects, uses, and shares personal information from California residents when you use our website (www.rx.co), mobile application, or services, including our prescription discount cash card network and online pharmacy services (collectively, the “Services”). This notice supplements our Privacy Policy and applies only to California residents under the CCPA.

1. Categories of Personal Information We Collect

We collect the following categories of personal information, as defined by the CCPA, to provide and improve our Services:

We collect this information directly from you (e.g., when you create an account or submit a prescription), automatically (e.g., via cookies or analytics tools), or from third parties (e.g., pharmacies, prescribing physicians).

2. Purposes for Collecting and Using Personal Information

We collect and use personal information for the following business or commercial purposes:

• Providing Services: Processing prescription discounts, fulfilling online pharmacy orders, and sending refill reminders.
• Personalization: Tailoring discount offers and pharmacy recommendations based on your location and prescription history.
• Analytics and Improvement: Analyzing usage trends to enhance our website, app, and Services.
• Marketing: Sending promotional offers or newsletters (with your consent, where required).
• Security: Detecting and preventing fraud or unauthorized access.
• Legal Compliance: Complying with applicable laws, regulations, or legal requests.

3. Categories of Personal Information Shared

In the last 12 months, we have shared the following categories of personal information with third parties for business purposes:

We do not sell personal information, as defined by the CCPA. However, we may share personal information for targeted advertising or analytics, which you can opt out of (see Section 5).

4. Your CCPA Rights

• Right to Know: Request details about the personal information we collect, use, disclose, or share, including categories, sources, purposes, and recipients.
• Right to Delete: Request deletion of your personal information, subject to exceptions (e.g., retaining prescription records for legal compliance).
• Right to Opt-Out of Sale/Sharing: Opt out of the sharing of your personal information for targeted advertising or certain analytics purposes.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Non-Discrimination: We will not discriminate against you (e.g., by denying Services or charging different prices) for exercising your CCPA rights.

5. How to Exercise Your Rights

• Online: Visiting www.rx.co/ccpa and completing the request form.
• Email: Contacting us at privacy@rx.co.
• Phone: Calling 1-800-RXCO-123 (1-800-792-6123).

We will verify your identity (e.g., by confirming your account details or contact information) to protect your privacy. We will respond within 45 days, as required by the CCPA, and may extend this period by an additional 45 days if needed. You may also authorize an agent to submit a request on your behalf, provided they provide proof of authorization.

To opt out of targeted advertising or data sharing, visit www.rx.co/opt-out or email privacy@rx.co with “Opt-Out Request” in the subject line.

6. Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this notice or as required by law. For example, we retain prescription records as required by state and federal pharmacy regulations.

7. Health Information and HIPAA

Our online pharmacy services may involve protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). When acting as a covered entity or business associate, we comply with HIPAA to safeguard your PHI. See our Notice of Privacy Practices for details.

8. Financial Incentives

We may offer discounts or promotions (e.g., reduced prescription prices) in exchange for providing personal information, such as joining our discount card program. Participation is voluntary, and you may opt out at any time by contacting us.

9. Contact Us

If you have questions about this CCPA Notice or our data practices, please contact us at:

For more information, see our Privacy Policy.

Notice at Collection

We collect personal information, including identifiers, health data, geolocation data, and usage data, to provide prescription discounts, fulfill pharmacy orders, and improve our Services. We do not sell your personal information. For details, see our Privacy Policy and this CCPA Notice.