Cookie Policy

At rx.co, we use cookies and similar tracking technologies to enhance your experience on our website (www.rx.co) and mobile application (collectively, the "Services"). This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences. This policy supplements our Privacy Policy and CCPA Notice.

1. What Are Cookies?

Cookies are small text files placed on your device (e.g., computer, smartphone) when you visit our Services. They help us recognize your device, remember your preferences, and improve functionality. We also use similar technologies, such as pixels, web beacons, and local storage, for similar purposes (collectively referred to as "cookies" in this policy).

2. Types of Cookies We Use

We categorize cookies based on their purpose. Below are the types of cookies we use and their functions:

1. Strictly Necessary Cookies
   • Purpose: Essential for the operation of our Services, such as enabling navigation, accessing secure areas (e.g., account login), and processing pharmacy orders or discount card requests.
   • Examples: Session cookies, authentication cookies.
   • Duration: Typically temporary (session-based) and deleted when you close your browser.
   • User Control: These cookies are required and cannot be disabled, as they are critical to providing our Services.
2. Performance/Analytics Cookies
   • Purpose: Collect information about how you use our Services (e.g., pages visited, time spent, search queries) to analyze performance and improve functionality.
   • Examples: Google Analytics cookies to track website traffic and user behavior.
   • Duration: Varies (e.g., 1 day to 2 years, depending on the tool).
   • User Control: You can opt out via our cookie consent tool or browser settings (see Section 4).
3. Functional Cookies
   • Purpose: Enhance your experience by remembering your preferences (e.g., language settings, saved pharmacies, or refill reminder settings).
   • Examples: Cookies that store your zip code for pharmacy lookups or account preferences.
   • Duration: Varies (e.g., 30 days to 1 year).
   • User Control: You can opt out via our cookie consent tool or browser settings.
4. Advertising/Targeting Cookies
   • Purpose: Deliver personalized ads or promotions based on your interests (e.g., medication searches, discount card usage) and measure ad effectiveness. These may involve third-party advertising networks.
   • Examples: Cookies from ad platforms (e.g., Google Ads, Facebook Pixel) for targeted marketing.
   • Duration: Varies (e.g., 30 days to 2 years).
   • User Control: You can opt out via our cookie consent tool, browser settings, or our "Do Not Sell/Share" link (see Section 5 for CCPA rights).

3. Third-Party Cookies

We partner with third parties who may place cookies on your device to provide services such as analytics or advertising. These third parties include:

• Google Analytics: Tracks website usage and performance (e.g., page views, user journeys). See Google's Privacy Policy for details.
• Advertising Networks: Deliver targeted ads based on your browsing behavior (e.g., Google Ads, Facebook). See their respective privacy policies for opt-out options.

Third parties may collect and share data as described in their privacy policies. We do not control their practices but require them to comply with applicable laws.

4. Managing Your Cookie Preferences

You have control over how we use cookies, except for strictly necessary cookies, which are required for our Services to function. You can manage your preferences through:

1. Cookie Consent Tool
   • When you first visit our Services, a cookie consent popup allows you to:
   • Accept all cookies.
   • Customize your preferences by enabling/disabling performance, functional, and advertising cookies.
   • Save your choices, which you can update anytime via the "Cookie Preferences" link in our website footer.
2. Browser Settings
   • You can block or delete cookies through your browser settings:
   • Google Chrome: Go to Settings > Privacy and Security > Cookies and Other Site Data.
   • Mozilla Firefox: Go to Settings > Privacy and Security > Cookies and Site Data.
   • Safari: Go to Settings > Privacy > Cookies and Website Data.
   • Microsoft Edge: Go to Settings > Cookies and Site Permissions.
   • Note: Blocking cookies may affect the functionality of our Services, such as account access or pharmacy order processing.
3. Do Not Track Signals
   • Some browsers offer "Do Not Track" (DNT) settings. Our Services do not currently respond to DNT signals, but you can opt out of non-essential cookies using our consent tool or CCPA opt-out link.

5. CCPA and Your Privacy Rights

Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the "sale" or "sharing" of personal information, including data collected via advertising cookies. We do not sell your personal information, but we may share it with third parties for targeted advertising or analytics.

To opt out:

• Email us at privacy@rx.co with "Opt-Out Request" in the subject line.
• Disable advertising cookies via our cookie consent tool.

For more details on your CCPA rights (e.g., right to know, delete, or correct), see our CCPA Notice.

6. How Long We Retain Cookies

Cookie durations vary by type:

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period (e.g., 30 days to 2 years) or until you delete them.

We retain cookie data only as long as necessary for the purposes described in this policy or as required by law.

7. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in our practices, technologies, or legal requirements. We will notify you of material changes by posting the updated policy on our website or via email. The "Last Updated" date indicates when changes take effect.

8. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us at:

For additional information, see our Privacy Policy and CCPA Notice.