Privacy Policy

At rx.co, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website (www.rx.co), mobile application, or services, including our prescription discount cash card network and online pharmacy services (collectively, the "Services"). By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information to provide and improve our Services, including offering prescription discounts and fulfilling online pharmacy orders. The types of information we collect include:

a. Personal Information

• Identifiers: Name, email address, phone number, mailing address, or other contact information you provide when creating an account, requesting a discount card, or placing an order.
• Payment Information: Credit card or other payment details for online pharmacy purchases (processed securely via third-party payment processors).
• Geolocation Data: Your zip code or approximate location to locate participating pharmacies for discount card use.

b. Health Information

• Prescription Details: Medication names, dosages, quantities, and prescribing physician information when you use our discount card or online pharmacy.
• Health-Related Data: Information you provide (e.g., medical conditions, allergies) to facilitate pharmacy services or personalized reminders.

c. Usage Information

• Device and Browsing Data: IP address, browser type, device type, operating system, and pages visited on our website or app.
• Analytics Data: How you interact with our Services, such as searches for medications, clicks on discount offers, or use of features like refill reminders.

d. Other Information

• User-Provided Content: Feedback, reviews, or communications with our customer support team.
• Pet Prescription Data: Information about pet medications when using our discount card for veterinary prescriptions.

We collect this information directly from you (e.g., when you fill out forms or use our Services), automatically (e.g., via cookies or analytics tools), or from third parties (e.g., pharmacies or prescribing physicians).

2. How We Use Your Information

We use your information to provide, personalize, and improve our Services, including:

• Providing Services: Processing prescription discount requests, fulfilling online pharmacy orders, and sending refill reminders.
• Personalization: Tailoring discount offers and pharmacy recommendations based on your location and prescription history.
• Analytics and Improvement: Analyzing usage trends to enhance our website, app, and Services.
• Marketing and Communications: Sending promotional offers, newsletters, or updates about rx.co Services (with your consent, where required).
• Legal Compliance: Complying with applicable laws, regulations, or legal requests.
• Security: Protecting against fraud, unauthorized access, or misuse of our Services.

3. How We Share Your Information

We share your information only as necessary to provide our Services or as permitted by law. We do not sell your personal information. We may share your information with:

• Pharmacies: To process prescription discounts or fulfill online pharmacy orders. Pharmacies in our network receive only the information needed to apply discounts or dispense medications.
• Third-Party Service Providers: With vendors who assist with payment processing, analytics, marketing, or customer support. These providers are contractually obligated to protect your information.
• Business Partners: With partners in our discount card network to ensure you receive the lowest price on prescriptions. We share limited data (e.g., prescription details, zip code) to compare prices across cards.
• Legal Authorities: If required by law, regulation, or legal process (e.g., subpoenas, court orders).
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.

4. Your Rights and Choices

You have rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.
• Deletion: Request deletion of your personal information, subject to legal retention requirements (e.g., for prescription records).
• Opt-Out: Opt out of marketing communications by clicking "unsubscribe" in emails or contacting us.
• Do Not Sell/Share: We do not sell your personal information, but you may opt out of targeted advertising or data sharing for analytics (see Section 6).
• Corrections: Request corrections to inaccurate or incomplete information.

To exercise these rights, contact us at privacy@rx.co or call 1-800-RXCO-123 (1-800-792-6123). We will respond within the timeframes required by law (e.g., 45 days for CCPA requests).

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience, analyze usage, and deliver targeted ads. You can manage cookie preferences through your browser settings or our cookie consent tool. For more details, see our Cookie Policy.

6. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the CCPA, including:

• Right to Know: Request details about the categories of personal information we collect, use, or share.
• Right to Delete: Request deletion of your personal information, subject to exceptions.
• Right to Opt-Out: Opt out of the sale or sharing of your personal information for targeted advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, visit www.rx.co/ccpa or contact us at privacy@rx.co. See our California Consumer Privacy Act Notice for more details.

7. Health Information and HIPAA

Our online pharmacy services may involve protected health information (PHI) under HIPAA. When acting as a covered entity or business associate, we comply with HIPAA requirements to safeguard your PHI. For more details, see our Notice of Privacy Practices.

8. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your information, including encryption for payment data and secure servers for health information. However, no system is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect personal information from children under 13. If we learn such information has been collected, we will delete it promptly.

10. International Users

Our Services are hosted in the United States and governed by U.S. law. If you access our Services from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website or via email. The "Last Updated" date indicates when changes take effect.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

For California residents, see our CCPA Notice. For health information, see our HIPAA Notice.

Notice at Collection (California Residents)

We collect personal information as described in Section 1, including identifiers, health information, geolocation data, and usage data. We use this information to provide prescription discounts, fulfill pharmacy orders, and improve our Services. We do not sell your personal information. For details, see our CCPA Notice.